For a while now I've been seeing positive reviews of the work of hot new horror writer Joe Hill, and I've been meaning to buy some of his stuff Real Soon Now.
Then this morning I see a link to this post at Vanderworld, and the link proclaimed, "Joe Hill's Secret Identity Revealed!" "Oh!" I said to myself before clicking. "He did it again, did he?"
Well, no, not him, actually; but my instant intuition wasn't that far off.
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